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Deeper Roots Project
Deeper Roots is a brand concept based on a native plant nursery located on Vancouver Island. The brief required a unique approach to an otherwise typically earthy and neutral feel, which many nursery and plant business brands are based on. To show how the brand would be used in various ways, Stationary, Infographics, and a landing page were designed for this project.
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Blooming Brighter
Rather than obvious earthy colours, yellow and blue were chosen as brand colours to show the warmth of the sunshine feeding roots from above, and the cool water feeding roots from below. The logo is split down the middle to show both worlds. As a subtle nod to the local aspect of the native plant nursery, these colours also reflect the British Columbian flag.
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