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Mosqoy - a new brand with ancient history
Mosqoy wanted to take the rustic nature of their Peruvian roots, and wrap it up in a clean layout for their brand guidelines. The use of real Peruvians was important in all of Mosqoy's branding, aiming to keep the heritage front and centre. The rest of the brand design is based on the illustrative style of local Peruvians, and their sketches.
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This brand was designed around the experiences of the organization's founder, and the relationships formed with the Peruvian people in helping keep their culture alive. Each photo was taken by the founder herself, and incorporated throughout the brand.
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