Certn.co - Tech, Trust and Truth.
In this original legacy project, Certn’s rebranding campaign was kicked off to shift the narrative away from fear-based messaging common in the background check industry. Instead, Certn focused on three core principles: Tech, Trust, and Truth. The new brand identity emphasizes the power of technology, the importance of building trust, and the value of truth in delivering accurate and efficient background screening solutions. This creative approach included three mascots to embody key values of strength, agility, and innovation.
Magnus, Ollie and Rosa
To accompany the Tech, Trust, Truth pillars of the Certn brand, three mascots were created. Magnus represented the primary Certn brand, Ollie represented the Certn Lime brand (self-service), and Rosa represented MyCRC, which is a B2C brand used for personal criminal record checks. Together their characteristics embodied the elements of Certn's product, and each one had their own tech elements added.
